Do’s and Don’ts for your brand on Social Media
I’ve been called social media Guru, “King of Instagram”, networking expert, user generated content specialist, all of these are very flattering (and even making me blushed), however to me I’m just a guy who understand the media and knows how to tell the story, maybe it’s because of the years I worked on tv, maybe it’s because I’m emotional person and maybe both. To me, part of being social is Sharing; Sharing your feelings, your thoughts and also your knowledge. While 10 years ago people would tend to hide their own knowledge, in our era the more you share the better you are and more popular and appreciated you get; Therefore, I’ve decided to give my own tips for your brand/ Company, of how make a good social media presence. 1. Understand what your objectives for social media are- why are you using it? What do you want to achieve? And also where are your costumers? If you are trying to target high education and professional, I am not sure how much they will engage with you on Facebook, which to many will be consider as more hobbies and fan. If you want this targeted audience, try LinkedIn or Twitter. Another example, If you’re trying to reach men, Pinterest should not be your first platform to focus on. For younger audience, try to be creative and go for SnapChat (not so many brand have acknowledge the potential in it).
2. Have a story; Share content that will interest your community, make it real, make it emotional (when you can). It’s well known that emotional marketing message are much more effective than others. It’s also very important to tailor the content to the social media platform, what can work on Facebook, may not work on LinkedIn, and what may work on Twitter may not work on Instagram 3. Check your accounts daily and update at least once a day and also share content every day (one post a day and no more than three), you don’t want to spam your community. I often see companies that try to get presence across all social media platforms and they do, however they don’t post on these accounts for days and sometimes weeks and if they do, they tend to repeat the content across all platforms. If I follow you on Instagram and on Twitter, I want to get different information. Otherwise, why should I follow you on both? One more thing, if you don’t have the resources to check your accounts every day, cut the number of platforms you are using, it will be much better for you.
4. Talk to your community like you would want other brands to talk to you. Remember It’s social media, be a person, not a cooperate. try asking them questions and if they reply, respond to them. It’s important to not do at all your post because it may conceive as social media manipulation to get engagement, and people don’t like to be manipulated. Ask the questions when you can. When you do so, make sure you have the resource to respond to your community.
5. Don’t bombard with links (especially on Facebook) or aggressive promotional. People like to stay on their social account and not to move to other website, unless it really is worth it. 6. Engaged with anyone who is engaging with you. I talk to brand many times on social media. Some of them do amazing job and replies within few hours while others don’t. If someone is talking to you/ asking question, respond to them. If someone is saying good things about you, retweet it/repost it/ share it. You want to show your community that you are legitimate and that people are talking about you.
7. Check your Insights on Facebook or twitter analytics and measure what works and what doesn’t; for one community, some practices might work better than others. 8. Read the news, see what’s trending also check out on social to see what’s trending there and find your neutral way to join the conversations about it. Also learn from your competitors. Don’t copy, learn and do it your way.
9. You should be number one dealing with Complaints –therefore remember the 3A- Acknowledge, Apologize and Act – you need to show the person who complains (and his/her community) that you are aware of the problem and that it’s being taken care of. Brands that don’t respond at all, or take it offline without showing the they dealt with the problem, are losing in the battle. 10. Encourage your costumers to talk about you, generate content that will build a good reputation for your company. Use unique hashtag (want to know how to choose the right hashtag? read this).
If you want to read more specifics tips for Instagram check out my blog about “how to make your dog famous on social media?” Hope this will be helpful for you and your brand. Remember social media is being social. For more information write to me